REUZEL Clay Matte Pomade creates a touchable medium hold with a matte finish and is used to manipulate the hair into any style. THE BREAK DOWN: Wont weigh hair down. Best used to emphasize texture and separation. Moldable, flexible hold of natural clay. Subtle vanilla mint fragrance. THE GET DOWN: Remove one to two knuckles full from can and emulsify in palms. Apply to towel dried or dry hair, starting in the crown and working toward front. Work scalp to ends and liberally coat hair. Use more Reuzel Clay Matte Pomade over any dry spots if necessary, and finish by combing or pushing hair into desired shape.