At OYA, we are committed to providing you with the tools to create radiant, reflective hair color that retains the hair's integrity and shine. With the new OYA Retail Collection, your beautiful hair color will remain vibrant, rich and "first day fresh", weeks after your color service. Every day with OYA Live to Love Color protection will be a good hair day - shiny, silky and manageable. The delightful fragrance of OYA's own "Spa Water" transforms ordinary hair care into a daily spa experience.