Creating products that are kind to your hair, your body, and our planet is our passion. We provide you the best performance in the most natural way possible and our products never contain harsh cleansing sulfates. Powered by clean fruit and plant ingredients, every bottle, jar and can is packed with natural super fuel antioxidants, revitalizing natural oils and strengthening proteins. The result is strong, shiny, gorgeously vibrant hair. Privé Blonde Rush Shampoo is specially formulated for blonde hair. Natural, highlighted, and bleached blondes - we've got you covered! Privé Blonde Rush Shampoo brightens color, and its nourishing formula maintains hair health and vibrancy. It is enriched with a vital mixture of proteins specifically selected to revitalize, rebuild and protect hair. We keep your blonde catwalk cool and bombshell fabulous! Our shampoos and conditioners are so pure, they can be used as skincare. So wash your hair, wash your face, and wash your worries away! Clean. Pure. Good. That is Privé! *We believe the best style can be seen on the street, in a local coffee shop or on the jogging trail. *We believe that asking for products that perform AND smell incredible is NOT too much to ask for. *We believe in celebrating the individual because personal style and authenticity will win over any trend, any day. *We believe that good hair days don't need to require spending hours on your morning routine. HOW TO USE: Pump into hands and work through hair from roots to ends. Rinse thoroughly.