for all hair types

shine on! shine mist delivers smooth, soft, sexy texture with over-the-top shine. all while controlling unwanted frizz and flyaways and moisturizing for optimal hair health.

clean. pure. good.

youre safe with us. no gluten or animal testing on our watch. proudly crafted with the cleanest water in america.

we're passionate about philanthropy

priv is committed to #careforall, so we're pledging 1% of sales to charities that help women in need. to us, feeling beautiful inspires confidence, which in turn empowers change - and thats a cause we can get behind!

Directions

spray sparingly 6 inches from hair while blow drying. apply prior to hot irons for incredible shine reflection.

insider tip:spray a small amount into hands and pull through curls to create frizz free waves and add beautiful shine.