Creating products that are kind to your hair, your body, and our planet is our passion. We provide you the best performance in the most natural way possible and our products never contain harsh cleansing sulfates. Powered by clean fruit and plant ingredients, every bottle, jar and can is packed with natural super fuel antioxidants, revitalizing natural oils and strengthening proteins. The result is strong, shiny, gorgeously vibrant hair. Enjoy the satisfaction that comes with reaching your high hair goals! Privé Root Amplifier adds extreme, precise lift at the roots, infuses weightless volume and fullness, and adds soft control. Its special formula is packed with natural plant super fuel antioxidants, revitalizing oils and strengthening proteins with a color preservation promise for strong, shiny, gorgeously vibrant hair. Clean. Pure. Good. That is Privé! *We believe the best style can be seen on the street, in a local coffee shop or on the jogging trail. *We believe that asking for products that perform AND smell incredible is NOT too much to ask for. *We believe in celebrating the individual because personal style and authenticity will win over any trend, any day. *We believe that good hair days don't need to require spending hours on your morning routine. HOW TO USE: Hold six inches away from towel-dried hair and spray your entire root area near the scalp. Achieve optimal results by blow drying hair with a round brush at the roots.