for hair in need of a mini-boost

leave-in, forgive, and forget. restoration treatment restores hair vitality with light conditioning nourishment and detangling protection helps prevent breakage. a little goes a long way to soften, smooth, and control unwanted frizz and flyaways. and its 100% silicone-free.

clean. pure. good.

youre safe with us. no gluten or animal testing on our watch. proudly crafted with the cleanest water in america.

we're passionate about philanthropy

priv is committed to #careforall, so we're pledging 1% of sales to charities that help women in need. to us, feeling beautiful inspires confidence, which in turn empowers change - and thats a cause we can get behind!

Directions

rub a small amount into clean, towel dried hair. leave it in to work its magic

insider tip:use as the base layer to your beautiful hair creations! apply prior to your usual pre-blow dry routine for a styled, healthy mane.