for natural or bleached blondes and highlighted brunettes
this cutting-edge formula infuses basic blue #99 in our violet conditioner to counteract a wider spectrum of unwanted brassiness. tone bleached blonde and neutralize brassy brunettes. features goji berry and jojoba proteins from our powerhouse blend to heal damage and strengthen hair fibers from the inside, encouraging shine, elasticity, and softness.
clean. pure. good.
youre safe with us. no gluten or animal testing on our watch. proudly crafted with the cleanest water in america.
signature mixology of natural goodness:
prive key ingredients jojoba
we're passionate about philanthropy
we #priveitforward by pledging 1% of sales to charities that help women in need. to us, feeling beautiful inspires confidence, which in turn empowers change - and thats a cause we can get behind!
pump into hands and work through hair from mid lengths to ends.
leave in up to two minutes.
rinse thoroughly and style as usual.
insider tip: style as desired then spray on shine mist for a silky, toned finish.