for fine, thin hair

amp up your volume and confidence! features natural baobab & kukui oil, and baobab proteins from our powerhouse blend to strengthen fine, weak hair and prevent breakage while protecting color.

new 12 oz size and fragrance coming soon!

clean. pure. good.

youre safe with us. no gluten or animal testing on our watch. proudly crafted with the cleanest water in america.

signature mixology of natural goodness:

prive key ingredients damage fix shampoo bamboo

we're passionate about philanthropy

we #priveitforward by pledging 1% of sales to charities that help women in need. to us, feeling beautiful inspires confidence, which in turn empowers change - and thats a cause we can get behind!

Directions

pump into hands and work through hair from mid lengths to ends.

leave in up to two minutes.

rinse thoroughly and style as usual.

insider tip:finish with shining weightless amplifier for major volume.