Bring out your best-possible blonde with a daily shampoo thats designed to address the special needs of platinum blondes, ash blondes, and every blonde in between. Enhances highlights and refreshes golden hues with a gentle cleansing that protects against fading, retains color, and tones down brassiness.

Benefits:

• Brightens highlights
• Tones brassiness
• Refreshes faded blonde tones
• Prolongs color retention
• Protection against color fading
• Safe for everyday use
• Conditioning formula
• Enhances volume
• Weightless shine
• UV protectant

How To Use:

• Apply to wet hair and massage in thoroughly.
• Leave in 60-90 seconds according to degree of brightening desired, and rinse.
• Repeat if desired.
• Follow with Its a 10's 5 Minute Hair Repair for Blondes and Miracle Leave-In for Blondes.