Celeb Luxury Colorwash with Colorposit technology. The new category - a game changer in hair color adds rich color while cleansing with hi-conditioning results. These Viral Colorwash colors allow you to instantly wash in daring color or maintain your color in between salon appointments. Viral Fashion Color Care - inspired by personality color, it's the new hair color paradigm shift. Instant, creative, cost-effective with no mess.