Celeb Luxury Colorwash with Colorposit technology. The new category - a game changer in hair color adds rich color while cleansing with hi-conditioning results. These 10 fun Viral Colorwash colors allow you to instantly wash in daring color or maintain your color in between salon appointments.

Viral Fashion Color Care - inspired by personality color, it's the new hair color paradigm shift. Instant, creative, cost-effective with no mess. Viral Colorwash with patent-pending, new advanced cleanse + Colorposit technology. 7 extreme colors + 3 pastels + 3 clears. To achieve purity of bold color, hair must be pre-lightened (bleached), to the palest blonde or white hair.

Directions

• Apply generous amount of colorwash evenly throughout wet hair, massage into a thick, rich lather
• For easiest detangling, run fingers through hair before and after rinsing colorwash from hair
• Rinse thoroughly with warm water, especially in nape area of neck
• For best results, follow with viral blonditioner and viral smoothing styler

Use the complete VIRAL system as a regimen. Restores hair to a healthy, natural feel