Out of the five senses, scent is the one that is most connected to memory and can evoke the strongest feelings. With this in mind, American Crew set out to create a mens fragrance that would elicit a powerful reaction from women.
WHAT IT DOES
Its a tough concoction to mix. A smell that attracts women. But thats exactly what American Crew did. Weve developed a fragrance that women love, almost universally. In fact, 9 out of 10 women say they like the smell of our new mens fragrance.

HOW TO
How did we do it? It took a lot of research to figure out the chemistry of chemistrywhat attracts a woman to a man. What do women like? Do different women like different smells? How do we use science to enhance a womans attraction to a man? After nearly a year of trial and error we finally cracked the code and are ready to introduce Nine, the new mens fragrance from American Crew. ...