Alterna's Infinite Color Hold Shampoo and Conditioner duo is designed to help prevent color fade and extend the life of your hair color, these products work together to keep your hair looking healthy, strong, and full of life. The shampoo is gentle and nourishing, and helps protect your hair from environmental damage and sun exposure with antioxidants and UV filters. The conditioner is designed to deeply moisturize and strengthen your hair with a blend of ingredients, repairing and fortifying damaged hair strands while locking in color for lasting vibrancy. These products are safe for all hair types, including color-treated hair, since they are free of harmful chemicals like parabens, sulfates, and synthetic colorants. Regular use of this duo can help leave your hair looking brilliantly colored and healthy, with visible results and a luxurious haircare experience.