for natural or bleached blondes and highlighted brunettes
keep lightened hair bright and neutralize unwanted warmth with this blue-violet shampoo! blonde rush tempers and tones brassy tendencies in brunettes and brightens blonde colors while nourishing formulas maintain hair health and vibrancy.
clean. pure. good.
youre safe with us. no gluten or animal testing on our watch. proudly crafted with the cleanest water in america.
signature mixology of natural goodness:
prive key ingredients jojoba
we're passionate about philanthropy
we #priveitforward by pledging 1% of sales to charities that help women in need. to us, feeling beautiful inspires confidence, which in turn empowers change - and thats a cause we can get behind!
pump into hands and work through hair from roots to ends.
insider tip:use both the shampoo and conditioner together as they provide a powerful 1-2 punch!