• ADDS STRENGTH, SHINE, AND ELASTICITY: This shampoo adds shine making it the ideal addition to your blonde regimen. The Perfect Shampoo adds strength, shine, and elasticity with added keratin, wheat, and silk amino acids.
• ULTRA-VIOLET DYE SYSTEM: its exclusive dual ultra-violet dye system and built-in optical brighteners, The Perfect Blonde gently cleanses, purifies, and neutralizes unwanted yellow tones to reveal brighter, whiter strands.
• THE PERFECT BLONDE PURPLE: The Toning Shampoo is formulated specifically to instantly neutralize yellow and brass tones. Infused with coconut oil and soy protein.
• The Perfect Blonde Shampoo - Kick brass to the curb with Pravana's The Perfect Blonde Purple Shampoo for blonde, silver, or highlighted hair.
• SULFATE-FREE: The Perfect Blonde Purple Toning Sulfate-Free Shampoo banishes brassiness and brightens, taking blondes from dull to bombshell in one shampoo.

The Perfect Blonde Purple Toning Shampoo

THE PERFECT BLONDE Purple Toning Shampoo is formulated specifically to instantly neutralize yellow and brass tones. Infused with coconut oil and soy protein, this shampoo gently cleanses as it brightens and adds shine making it the ideal addition to your blonde regimen.