How to Pick and Apply a Concealer

by Corinne Shoemaker

 Though simple in theory, a lot goes into applying concealer the right way. There is a lot to be considered: the color, the type, the tools, and – of course – the method. But don’t freak out! With our help, picking and applying a concealer will feel just as easy as it should be. Just follow the tips below!

1. Tools

Picking the right tools can be a little tricky. Some swear by sponges while others stick to brushes. Even more use their fingers. What’s the right answer here?

We don’t recommend using your fingers since it is not as effective as the other tools (although, if you have no other choice, be sure to wash your hands before application). Sponges are good for softening and blending edges, as well as getting hard-to-reach places, such as around your nose. However, you will go through them pretty quickly if you use them correctly (i.e. throw away a sponge as soon as you use it, otherwise you could wind up with extra zits to conceal)!

While brushes require maintenance and can be more expensive than sponges, they have the best blending quality and they last the longest. So, we like this tool best!

2. Products

There are a few different things to consider when picking a concealer. First off, the color: try picking one that is a shade or two lighter than your skin tone. This is because your foundation can darken the overall color of your makeup. So, try a couple of different shades out to find what works.

The heaviness of your concealer should depend on what are you trying to hide. A full-coverage product works best if you suffer from acne, while a lightweight concealer is better for reducing lines and highlighting. If you are dealing with numerous skin issues, try a multi-purpose concealer like Beauty Addicts’ Double Deception Concealer for easier, more effective application.

3. Application

Start with your under-eye circles. Your concealer will work more effectively if you use a brightening serum or under-eye cream since it will hydrate the skin and help minimize the appearance of wrinkles. Try Bioelements’ MegaWatt Skin Brightener for protection against UV damage.

Next come your foundation and concealer. The order of application for these products is optional. Depending on the type of product you use (e.g. powder or liquid), one order may work better than the other. Experiment with it to see what works best for you.

Finally we get to the application of the product. When you apply your concealer, there are numerous methods for different problem-areas. For example, to get rid of dark circles, place three little dots beneath each of your eyes following the curve of your  bags. Then gently blend them together. To conceal a zit, dab the product on (don’t rub!) and finish it off with a brush. Again, it all depends on what you’re dealing with, so try different techniques and go with what works!

Check out this video for an example tutorial:


Do you have any tips for applying concealer? Drop a comment below!