The Essentials of Platinum Haircare

by Nicholas Mirabella

Even as we move into the winter seasons, many women still want to keep their icy platinum hair, and with good reason! After all, blondes do have more fun, don’t they? What isn’t fun, though, is brassy tones, damaged ends, and dry locks. This is why it is important for any blonde gal to have a routine to keep her hair strong, beautiful, and rocking throughout the holiday season. If you haven’t already implemented these tips and stocked your beauty tool bag with the following products, you should start now! 


      1. Purple Shampoo

This is a staple in any blonde girl’s beauty kit. A PRAVANA's The Perfect Blonde Shampoo should be used one to two times per week in order to keep any brassy tones at bay. For some extra toning, you can leave it in a little bit longer or some girls like to mix a little in with a deep conditioner and let it really sink in. 


So, what’s the idea behind the purple shampoo? Any icy platinum blonde girl knows that warm, orange tones are the bane of her hair’s existence. Purple shampoo acts as a toner, essentially zapping those warm tones and keeping them at bay. It helps to keep your hair looking icy and beautiful in between appointments. 


      2. Deep Conditioner 

Keeping blonde hair in good shape can be difficult at times due to the chemicals that have to be used on it in order to get it to the desired shade. For this reason, investing in a deep conditioner is highly recommended, if not mandatory, for beautiful blonde hair. After all, no matter what shade of blonde your hair is, no one’s hair looks good if its chemically damaged, dry, or frizzy! 


The key to selecting a great deep conditioner for blondes? We like Snobgirls Strongforce Masque Creme Conditioner. Keratin is the protein that makes up your hair, and lack of it leaves it looking frizzy, broken, and dull. Not a good look, right? Right! During the bleaching process, keratin can be zapped from the hair. A keratin deep conditioner helps to restore and replace that keratin. 


Now, you can tackle this a couple of different ways. The first would be to invest in a shower cap, run some deep conditioner through your mid lengths and ends, and pile it into the shower cap. You can leave it in for a few hours or sleep in it overnight for extra hydration and damage control. For those who have less damage, or are less concerned over damage, simply shampoo and condition your hair. Ensure that excess water has been wrung out (this helps to get the deep conditioner onto the hair and limit runoff) and leave it in for 10-15 minutes while you go about your shower. 


      3. Leave-in Conditioner 

A good leave-in conditioner such as, Sudzz FX's Colour Fix Leave-In Conditioner will help your hair stay hydrated all day long, prevent breakage from the elements and from heat tools, and will help to rebuild those keratin bonds (depending on the type of conditioner you buy). It is important to go easy on the conditioner though, as too much can end up leaving your hair looking greasy! For the right leave-in conditioner for your hair type, talk to your stylist. 


Platinum hair is stunningly beautiful when done right, but it does not come without a more intense hair care routine. By investing in high quality products such as purple shampoos, leave in conditioners, deep conditioners, and taking the advice of your stylist, you can keep your platinum hair looking icy all year long. 


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