Best Purple Shampoos for Blondes

by Faith Cancro

Achieving the perfect blonde is no simple feat- color, tone, length, dimension, the list goes on and on. When it comes to maintaining it, that’s a whole other story. While some of this responsibility does fall on regular appointments to your hair salon, there are also important steps to take at home that make all the difference. One thing above all else sticks out in my mind, and probably yours as well.


Two words… Purple Shampoo


For my newer blondies who may be less familiar with the importance of purple shampoo, Brad Mondo explained in Cosmopolitan that “purple shampoo is designed with violet pigments that latch onto the surface of your hair to help minimize the appearance of yellow or brassy tones.” This is because due to their opposing locations on the color wheel, purple and yellow cancel each other out, allowing you to achieve a more even tone.

blonde shampoo color wheel


If only it was that simple. There are tons of purple shampoos to choose from, so here we’re going to break it down a little in hopes of helping you find the right purple shampoo to preserve that flawless blonde.

Moroccanoil Blonde Perfecting Purple Shampoo

According to Byrdie, Allure, Vogue, and Forbes, a purple shampoo cannot get much better than this! Byrdie says this shampoo helps to “brighten natural and bleached blondes, as well as silver and gray hair.” The deep violet pigments allow any brassy tones to be eliminated while still moisturizing any hair type. Free from sulfates, phosphates, and parabens, as well as being cruelty free, it’s no wonder Moroccanoil has great reviews!

Moroccanoil Blonde Perfecting Purple Shampoo 6.7 Oz

Works best complemented with: Moroccanoil Hydrate Conditioner


Amika Bust Your Brass Cool Blonde Repair Shampoo

This purple shampoo is noted to work for any hair type, but especially well for curly or damaged hair. It strengthens hair by reducing breakage and lends itself to softer, shinier hair thanks to the plant butter and vegan proteins included in the ingredients. Amika is especially good for anyone looking for a cooler toned blonde. A plus, this Amika shampoo is sulfate and cruelty free!

 amika bust your brass

Works best complemented with: Amika Bust Your Brass Cool Blonde Repair Conditioner


Joico Color Balance Purple Shampoo

Joico gets honorable mention for this one. It neutralizes unwanted brassy tones instantly as well as provides a long-lasting effect. Joico ambassador Carolyn Gahan explained to Byrdie that “Joico Color Balance Purple Shampoo is [her] favorite because its pigment attaches to the hair fibers and stays put even after multiple washes.” Good for anyone from blonde to gray, Joico also eliminates frizz to leave hair looking sleek and shiny.

Joico Color Balance Purple Shampoo

Works best complemented with: Joico Color Balance Purple Conditioner

 Olaplex No. 4P Blonde Enhancer Toning Shampoo, 8.5 oz


Olaplex No.4P Blonde Enhancer Toning Shampoo

Everyone loves a classic. Enter Olaplex No.4P. Olaplex is known for its reparative qualities, so it’s no surprise that the purple shampoo maintains that reputation. While it works for any hair, Olaplex is especially effective for bleached blondes. If you are in need of repairing damage and removing brassy tones, this shampoo is a winner. If that weren’t enough, Olaplex continues to prove itself with a sulfate and cruelty free formula.

Works best complemented with: Olaplex No.5 Bond Maintenance Conditioner


Pureology Strength Cure Best Blonde Shampoo

Another great option for those blondes who need some extra protection is Pureology. Byrdie shares why this shampoo is such a high-ranking option. “The key is a winning combination of purple orchid, proteins, and antioxidants,” which helps repair damaged hair, smooth brittle hair, and brighten unwanted ashy or brassy tones. UV protection is an added bonus to help shield your hair and lock in color. You can’t go wrong with this sulfate and cruelty free shampoo!

Works best complemented with: Pureology Strength Cure Best Blonde Conditioner


Redken Color Extend Blondage Purple Shampoo 16.9 oz


Redken Color Extend Blondage Purple Shampoo

While it works for any hair type, fine haired blondes are really going to appreciate Redken. It’s common for we thin haired folks to struggle with the feeling of heavy or weighted-down hair. The citric acid brings reparative properties to work while violet pigments eliminate undesirable tones. Redken allows the purple to work its magic on your hair “all without leaving it greasy or heavy” says Cosmopolitan.

Works best complemented with: Redken Color Extend Blondage Conditioner


Paul Mitchell Forever Blonde Shampoo 8.5oz

Paul Mitchell Forever Blonde Shampoo

Paul Mitchell really gets to the root, no pun intended, of the problem by repairing the cuticle of the hair to make once damaged hair not only appear but truly be stronger and healthier. Letting this shampoo rest in your hair for only a few minutes could be the difference between dry, yellow hair and a sleek, cool blonde. Sulfate and cruelty free, Paul Mitchell definitely provides an effective, healthy, affordable option for your blonde locks.


Works best complemented with: Paul Mitchell Forever Blonde Conditioner


Pravana Perfect Blonde Shampoo 33.8oz


Pravana Perfect Blonde Toning Shampoo

Pravana will do exactly what it says it will- tone out the brassiness. The high-quality list of ingredients is enough to make anyone want to try it. To name a few- coconut oil, keratin, silk amino acids, wheat, soy protein, etc. This shampoo not only will bring your hair back to its ideal color and shine, but it won’t break the bank either. An added bonus, sulfate and cruelty free!


Works best complemented with: Pravana Perfect Blonde Conditioner


Whether you’ve just gone platinum blonde, love the precise color of your highlights right now, have been blonde your whole life, or have recently been graced with gray, there is a purple shampoo for you! Trial and error is okay, and hopefully with this list you can find one you love. Everyone is different and that includes their hair, so what works for you might not work the same for someone else. Don’t give up, because that perfect blonde is right around the corner with some perseverance and purple shampoo!

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